An Undergrowth Movement

Description

With the introduction of a new cider product into the Irish market, the successful Bulmers brand wanted its new drink (Bulmers Berry) to hit the ground running. Aimed at the more youthful LDA market, the brand required the campaign to show creativity and appeal towards its consumer.

Given the tagline “An Undergrowth Movement” – we were enlisted to design the nationwide outdoor campaign, along with executing large hand painted billboards. The end result were two designs showing the diverse and creative sides of the new drink as well as incorporating the “Undergrowth” theme throughout.