Alife X Umbro

Description

Monorex and Umbro executed a little NYC collaboration with ALIFE.

Collaborating with New York’s lifestyle brand and clothing store ALIFE, Monorex artists helped to decorate the store’s fully furnished World Cup pop-up space.

Over the course of the World Cup, Umbro hosted all the major games and laid on free food and drink to the masses.

To cap off a great two weeks, Drake came down and performed to a small and intimate crowd.